Tehnologija

Google kupio startup Wildfire

Google je novi vlasnik tvrtke Wildfire, prenosi AllThingsD. Tvrtka klijentima nudi usluge praćenja prisutnosti na društvenim mrežama.

Vrijednost akvizicije procijenjena je na 250 milijuna dolara. U Googleu kompaniju planiraju integrirati u svoj oglašivački mehanizam. Kroz tehnologiju koju Wildfire nudi, moguće će biti pratiti prisutnost klijenata Facebooku, Twitteru, Google Plusu, Pinterestu, YouTubeu i LinkedInu. Ovim potezom u Googleu se nadaju kako će uvjeriti oglašivače da od njih kupuju i klasične oglase, ali i one na društvenim mrežama. Krajnji cilj svega ovoga je bolji i svježiji sadržaj i smislenija interakcija, poručili su iz Googlea.
Sve usluge Wildfirea i podrška korisnicima nastavit će se pružati i dalje.






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